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| The
Los Angeles County Fair |
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| The largest County
Fair in the world, with over 1.4 million in annual attendance,
hired Entertainment Resources as the exclusive outside agency
to develop their Corporate Sponsorship Program. Over a five
year period, Entertainment Resources created Sponsorship relationships
that generated seven figure hard dollar revenue combined with
substantial media and promotional support. Corporate partners
included DirecTV, GTE Telephone, Shell Oil, Farmers Insurance,
AirTouch Cellular, Daimler/Chrysler, True Value Hardware, Ralston
Purina and Washington Mutual. |
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| Disneyland
World Clean Air Road Rally |
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| This event was
custom created to draw attention of both press and public as
to the benefits of alternative energy automobiles as environmentally-friendly
options to cut air pollution. Entertainment Resources was engaged
to develop the all corporate/government affiliations which
included Disneyland, the Air Quality Management District and
the U.S. Department of Energy. Besides the hundreds of thousands
of spectators that viewed various activities of the event at
Disneyland and at one of the largest motorsports events in
the Western USA, the Long Beach Grand Prix, the event and it’s
Sponsor partners received worldwide media exposure. |
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| Los
Angeles Forum |
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| As one of the
premier sports and special events venues in the USA, the Los
Angeles Forum has been host to such high profile properties
such as the NBA Lakers, NHL Kings, Forum Tennis, Forum Boxing
and Forum concerts and other special events. Entertainment
Resources’ representation included sales and servicing
of broadcast, print, signage mediums as well as in-arena or
off-site promotional programs. Sponsorship revenues generated
were increased seven figures annually. |
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| Starfest
Country Music Concert Series |
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| As one of the
largest Country Western Music special events in the USA, Starfest
featured many of the top acts in country music in live concert
performance and personal appearances. Entertainment Resources
was engaged to develop the entire Corporate Sponsorship Program.
Sponsorship revenues generated a six figure income stream for
the Event Producer and as well as strong media and promotional
support. Corporate partners included Ford Motor Company, Anheuser
Busch Brewing, and AirTouch Cellular. |
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| Fiesta
Broadway |
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| This event is
the largest special event for Hispanic audiences in the USA
celebrating the Cinco de Mayo holiday. Entertainment Resources’ services
was employed by the United States Postal Service to create
a Sponsorship Program that would be the national kickoff for
a commerative stamp that highlighted this holiday’s importance
to the growing Hispanic population in the USA. Entertainment
Resources designed the entire Program utilizing this high profile
event as the background for exposure to over 500,000 in attendance
plus a national TV audience. |
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| San
Diego Regional Conference for Women |
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| This highly respected
professional women’s conference is a two-day event designed
to provide information and activities for women interested
in professional and personal growth. In essence two events
in one, the SDRCW offers over one hundred seminars hosted by
acknowledged leaders in their respective fields combined with
a trade show that showcased various products, services and
companies that wish to reach the women’s market. Entertainment
Resources was responsible for the development of Corporate
Sponsors and Exhibitors, involving all phases of the project.
Corporate Partners included the State of California, Lexus
Motorcars, Vons Groceries and MCI Telecommunications. Sponsorship
revenues were increased six figures on an annual basis. |
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| Knotts
Berry Farm Theme Park |
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| As the largest
privately held theme park in the USA, Knotts Berry Farm is
one of the nation's top attractions with approximately 5 million
visitors annually. We were responsible for the negotiation
and custom design of an in-park Corporate Sponsorship, merchandising
and promotional program. Sponsorship revenues were increased
by six figures annually. |
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| Laguna
Beach Open Volleyball Series |
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| This event, as
the oldest of its kind in the nation, attracted over 100,000
spectators and national TV coverage. We were the exclusive
representative in the design, negotiation and implementation
of all Corporate Sponsorship Programs. Sponsorship revenues
were increased by six figures annually during multi-year contract. |
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